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WebSideStory Launches Industry's First Digital Marketing UniversityMuch More Than Product
Training, the University Will Teach Both Customers and Non-Customers
the Science of Web Marketing Optimization
SAN DIEGO, CA (January 11, 2004) -- WebSideStory, Inc. (Nasdaq: WSSI) (www.websidestory.com), a leading provider of on-demand Web analytics, today announced the formation of the industry’s first education center to help online marketers learn the science of digital marketing optimization. The new center, called the Digital Marketing University, is designed for marketers of every skill level and will cover a wide range of material, from introductory courses about web analytics to advanced courses in search engine marketing and visitor segmentation. The university (www.websidestory.com/dmu/) will debut this spring for customers, before expanding to include non-customers later in the year. Customer sign-ups begin next week. The center will be based in San Diego and will provide quarterly classes given by subject matter experts, including both company employees and high-profile guest lecturers, such as Bryan Eisenberg, co-founder of Future Now, Inc., a New York City marketing firm, and a recognized expert on online conversion rates. In Q4 2005, the company will launch a Web-based training initiative for remote attendees. “The Digital Marketing University is a significant development within our industry,” said Pelin Wood, WebSideStory’s new vice president of product marketing. “For the first time, a vendor is going beyond pure product training to help marketers truly understand the nuts and bolts of effective Web marketing optimization. This is about empowering a new generation of marketers with the skills it takes to succeed online.” Wood, who was hired to spearhead the new initiative, has more than 10 years of enterprise software marketing experience. Previously, she was vice president of marketing for Inasoft, an enterprise software startup, where she oversaw all corporate marketing, product marketing and product management. Prior to that, she was director of product marketing for Peregrine Systems, where she successfully launched new product lines achieving revenues in excess of $100 million. Wood holds an MBA, Master of Engineering and Bachelor of Science degrees from Cornell University. The first classes of the Digital Marketing University will begin April 28-29, 2005, at the company’s bi-annual user forum. Initial classes will include introductory courses for Web analytics and digital marketing, as well as in-depth training on WebSideStory’s flagship analytics service, HBX. Future classes will include all forms of digital marketing, covering topics ranging from how to get the most of your paid keyword campaigns, to becoming an expert in increasing site conversion rates. “WebSideStory’s Digital Marketing University is a great initiative because it helps marketers help themselves,” Eisenberg said. “The Internet is no longer in its infancy stage and interactive marketing has proven to be one of the best ways to acquire and convert new customers. To be effective, marketers must know online best practices.” WebSideStory’s Digital Marketing University What: A new center that goes beyond pure product training to teach customers and non-customers the science of Web marketing optimization When: Debuting April 28-29, 2005, at WebSideStory’s bi-annual customer user forum Where: The center will be based in WebSideStory’s San Diego headquarters How to Sign Up: Customers can enroll for courses beginning next week by visiting www.websidestory.com/dmu/. Others may enroll beginning in May
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