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WebSideStory Launches
HBX Stream: APIs For Digital Marketing Products and Services
On-Demand Web Analytics
Provider Launches APIs To Integrate With Products, Services and Data
From Online Marketing Partners
(SAN DIEGO, CA – October 21, 2004) — WebSideStory (http://www.websidestory.com/)
(Nasdaq: WSSI), a leading provider of on-demand Web analytics, today announced
the launch of an API (application programming interface) suite that enables
strategic partners to integrate their products, services, and data with
its analytics reporting and provide their customers with more relevant
visitor intelligence.
The HBX Stream services (www.websidestory.com/stream/) are
available to all providers of online marketing technology, including e-mail
service providers, search engine marketing firms, affiliate marketing
companies, and CRM vendors. Current strategic partners include Responsys, @Once, Postfuture, Blue Hornet, VerticalResponse, Inc.,
and Atomz.
The HBX Stream platform consists of two components: partner support, including
joint marketing and sales commitments and access to a suite of APIs that
will enable partners to integrate their data, products, and services with
WebSideStory’s HBX Web analytics technology. The platform provides joint
customers with more actionable intelligence and improves convenience by
allowing them to work with fewer applications.
“The HBX Stream Platform gives us access to critical Web site visitor
behavior information that will enable our joint customers to create highly
targeted online marketing campaigns to drive significantly better response
rates,” said Scott Olrich, CMO of Responsys (http://www.responsys.com/),
a leading provider of e-mail and marketing services. “We are pleased to
be one of the first to join and look forward to working with WebSideStory’s
many customers.”
WebSideStory’s API suite is based on technology standards, such as SOAP
and XML. WebSideStory provides HBX Stream partners with full documentation
and support for its APIs, which include:
— Web Analytics Reporting API — Allows partners to integrate
specific analytic reports, such as campaign and conversion data, directly
into their own applications. For example, content management providers
could deliver key content usage metrics within their own interface, increasing
the value and convenience of their solution for customers.
— Web Visitor Profile API — Gives partners the ability
to integrate information about site behavior or e-commerce activity into
their online marketing campaigns. This helps them create more narrowly
targeted campaigns for better response rates. Partners can also use this
API to create personalized services for their end users.
— Campaign Creation API — With this API, partners
can automatically set up campaign tracking in the HBX service through
their own applications. For example, e-mail service providers can insert
campaign set-up information directly into the HBX service when the e-mail
content is created, without using the HBX interface. This enables joint
customers to create and execute campaigns faster and more efficiently.
“The HBX Stream Platform fosters a more collaborative environment around
WebSideStory’s analytics technology,” said Bob Blumstein, Director of
CRM Analytics for IDC (http://www.idc.com/), a leading global market research
and advisory firm in Boston. “The program should enable WebSideStory to
forge strong partnerships and expand its industry footprint.”
“We believe the HBX Stream Platform will go a long way toward bringing
together digital marketing applications that have long been divided,”
said Jay McCarthy, Vice President of Business Development for WebSideStory.
Per ulteriore informazioni, vai al sito http://www.hitboxitalia.com.
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