(SAN DIEGO, CA - June 9, 2003) - WebSideStory, Inc. (http://www.websidestory.com/), the creators of HitBox® services, the standard for online marketing analytics and optimization, today announced the launch of new conversion analytics capabilities that make it even easier for businesses to streamline navigation, eliminate roadblocks and increase conversions. The new capabilities are funnel analysis, which measures how effectively visitors move through any series of steps; and form abandonment, which reports on the effectiveness of online forms, such as a membership registration. These new capabilities combined with HitBox's existing conversion analytics features - including site conversion, product abandonment, cart and checkout conversions, and patented path tracking - provide a comprehensive package for helping marketers and e-commerce managers improve usability and optimize conversions.

"HitBox intelligence paints a precise picture of how visitors are navigating through our site," said Peter Brine, Internet marketing manager for 21st Century Insurance Group (NYSE: TW), the seventh largest personal auto insurance writer in California. "The service helps us better understand how to convert more customers from getting a free quote, to buying a policy that is just right for them. HitBox has quickly become an integral part of our online operations."

HitBox (http://www.hitbox.com/) services are the most comprehensive outsourced analytics solutions in the industry, providing real-time, actionable insight into online visitor and customer behavior. The services help businesses measure online marketing ROI, increase conversions, optimize merchandising strategies, monetize content, increase online advertising sales and improve online customer support. They require no hardware or software, and they free valuable IT resources from the burden of traditional enterprise software. All the information is made available on demand through a convenient Web browser interface.

HitBox conversion analytics capabilities include:

— Funnel Analysis - Define any series of steps or pages and then see in real time how visitors move through those steps. Pinpoint where visitors fall out of the process. Chart conversion rates over time.

— Form Abandonment - Provides detailed reports on the effectiveness of both forms and individual form fields. See exactly which fields are causing visitors to abandon.

— Marketing Campaign Conversion and ROI - Optimize marketing campaigns by viewing easy-to-read funnels that detail every step of a campaign, from reach to conversion.

— Patented Path Tracking - View the page-by-page paths that visitors and customers take through your site, including paths from particular referring sources.

— Product Abandonment - Get up-to-the-second metrics on which individual products have the best conversion rates.

— Cart and Checkout Conversion Rates - See how effectively visitors move through your online shopping processes.

— Site Conversion - Get an executive level view of your site's overall conversion rate, from the number of visitors entering the site to the number of orders and customers that resulted.

"Smart companies realize that optimizing site conversions is an important part of the online marketing mix," said Guy Creese, research director of Internet analytics for the Aberdeen Group, a leading market analysis and positioning services firm. "Getting visitors to your site is just the first step - you then need to have streamlined navigation that makes it easy for people to browse or buy. HitBox's functionality helps businesses discover their site impediments - the crucial first step to correcting them."

Per ulteriore informazioni, vai al sito http://www.hitboxitalia.com.

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