(SAN DIEGO, CA -- Aug. 24, 2004) WebSideStory (www.websidestory.com), a leading provider of on-demand Web analytics, today announced the launch of HBX V2, the latest version of its award-winning flagship service. HBX V2 (www.hbxondemand.com) gives marketers the ability to create both segments and online marketing campaigns on the fly, right from within the user interface. HBX V2 also includes reporting on paid keywords versus organic search listings and an update of its popular Active Viewing feature, which now allows users to overlay key metrics such as link and page conversions right on top of their Web site.

“With each release, WebSideStory continues to provide deeper insight, while making things easier for the end user,” said Jarid Lukin, E-Commerce Business Manager for LEGO Company. “This new release will help us better target our customers and increase acquisitions.”

Active Segmentation is an add-on module that provides detailed segmentation of site visits at a competitive price. In addition, because HBX stores all session-level data indefinitely, users can go back to any point in time and create a new segment. Active Segmentation also requires no third-party assistance from the service provide; users simply create segments right from within the user interface.

“A year ago, we embarked on a campaign to simplify Web analytics and make things easier for the end user,” Chief Marketing Officer Rand Schulman said. “While analytics vendors have done a good job providing easy access to reports, they have missed the boat regarding the set up and creation of these reports. HBX V2 enables marketers to create segments and campaigns without relying on anybody else.”

HBX V2 includes:

— Active Segmentation – Create segments of site visits on the fly, with no third-party assistance. For example, an e-commerce site can easily create and target a segment that looked at a certain product, but did not purchase it.

— Tagless Campaigns – Create online marketing campaigns in a moment’s notice, right from within the user interface (and without having to alter the page code or tags employed by hosted applications). Unique conversion rules give users complete control over what conversion events they want to measure.

— HBX Active Viewing v2 – The second version of this popular capability enables users to overlay key metrics, including page and link conversions, right on their own Web site. Users can now overlay visitor activity metrics on top of Flash objects and dynamic menus.

— Paid Keywords v. Organic Search – Users can differentiate between the results of paid search keywords and organic search listings.

— Spanish-Language Interface – In addition to French and English, the HBX interface is now available in Spanish.

A completely hosted, on-demand service, HBX collects visitor and customer behavior information in real time and provides the data on demand through a convenient, Web-browser interface. The HBX service, which recently won PC Magazine’s Editors’ Choice Award, requires no hardware or software investment and can be implemented within day.

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