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WebSideStory Recognized As Market Leader in On-Demand Web AnalyticsLeading Analyst Firm
Cites Continued Strong Growth in the On-Demand Delivery Model
SAN DIEGO, CA (Mar. 11, 2005) — WebSideStory (http://www.websidestory.com/) (Nasdaq: WSSI), today announced that IDC, the premier global market intelligence and advisory firm in the information technology and telecommunications industries, has recognized WebSideStory as the leading on-demand web analytics vendor based on revenue. In its latest market analysis, IDC said the web analytics market grew a healthy 13 percent in 2004 and is expected to grow to nearly $400 million by the end of 2008. Much of this growth, according to the report, is being fueled by the popularity of the on-demand delivery model, which WebSideStory helped pioneer in 1996. Earlier this month, WebSideStory announced record revenue of $22.6 million in 2004, a 38 percent increase over the previous year and tops among on-demand web analytics vendors according to the report. In the report, entitled “Worldwide Web Analytics Software Applications 2005-2008 Forecast and Analysis: 2004 Shares and Current Outlook,” IDC notes that some web analytics companies are expanding their offerings and cited WebSideStory’s recent agreement to acquire Atomz, a leading provider of site search and web content management. WebSideStory announced the planned expansion of its offerings through the launch of the Active Marketing Suite, the industry’s first line of integrated, on-demand digital marketing applications. The suite will encompass web analytics, keyword bid management, site search and web content management.
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